Our Story

Founded by brothers Valentín and César Ortiz, La Eufemia Group was born in Tulum with the vision of creating spaces that celebrate freedom, community, and culture. From beach clubs and taquerías to boutique stays and artistic retreats, each brand reflects their passion for hospitality and authentic experiences.

Their unique approach to lifestyle and entertainment has captured international attention — even Forbes México magazine has featured their story, recognizing La Eufemia Group as one of the most authentic and influential names in Tulum.

Together, they’ve built more than destinations — they’ve built a lifestyle where music, food, and people from around the world come together to share the spirit of Tulum.